In 2008, Becks flashed his 'man of the match' for all to see on behalf of Armani, which not only appeared to grab the attention of the entire female population (who no longer found the need to flick hurriedly through the adverts of Vogue!) but dramatically boosted the sales of men's undies, both luxury and highstreet...Thank God! Ladies...He may not be leading our team any more, but his 'Captain' certainly made an impact!
A recently published article saw men viewing vests and socks as a greater commodity than pants!...The launch of Equmen increased the desire for purchasing vests, Pringle and Paul Smith socks are a standard year on year stocking filler....Are you not forgetting something vital inbetween?! Cough!
With that, a group of young, talented fashion industry professionals, took to the drawing board and decided it was time to get innovative. Finally, with months of hard work, long hours and creative thought...that's exactly what they have done...
"They say Guys dont care about underwear...
At Jacksy we have other ideas.
A New Brand Is Coming."
Created by a band of brothers (two biological and one pretend!), new label JACKSY have successfully and skilfully designed a new range of mens underwear which are stylish, innovative....and damn sexy. Those within the industry will acknowledge that the longevity of a brand is down to identity and Jacksy have certainly created theirs. Appealing to the 'modern man' not restrained to only wearing the Klein label, the boys assure the delivery of 'supreme comfort, premium quality and enigmatic style' all for a decent price!
Having been road tested by the team themselves (in a variety of conditions!) they certainly prove to stand the test of time...and I imagine so will the brand themselves :)
Watch This Space...
Jacksy Facebook Fan Page
Jacksy Twitter Page
Note to Men: If we, as women, have to witness the bizarre trend of your boxers on display...then atleast invest in a decent pair!
Bye Bye Calvin...Hello Jacksy!
