Henri Lloyd. Est 1963.
The beautifully shot SS10 Collection looks like it has come straight out of a Red, Italian Vogue or Vanity Fair mag and shows classic, sexy tailoring, clean bold colours and statement pieces in keeping with the HL marine identity however maintaining a fashion edge reminiscent of the classic Ralph Lauren, Crew and past Burberry summer collections. A stronger design focus and a clear voice behind the logo has led this under-rated brand back on course. My seasons highlights...
Us Brits pride ourselves on our heritage. Our historical ruins, our love for English tea, the Queen, the ultimate fry up.. The roots of Henri Lloyd have also remained consistent as they continue to focus on design innovation within the clothing industry. Without change, there is no creativity, nor incentive for improvement. Those who continue to develop will have a better opportunities and this is exactly what Henri Lloyd have done and are consequently reaping the rewards having formed a strong partnership with Brawn F1 - an incredible achievement for a brand who strive to produce major technological and performance advancements in sportswear.
Henri Lloyd are winning back the love from the public just in time for Valentine’s Day, as the the infectious HL voice behind Facebook and Twitter has attracted more fans, followers and celebs through collection teasers, creative and interactive competitions and a friendly rapport which I believe will only continue to help develop them to become a stronger fashion brand - gaining back the recognition they deserve. Ahoy!
Those of you single this Vday....never fear! Here is a little treat HL decided to sneak into the catalogue and all I can say is..thank you! xx
