On the eve of one of the biggest matches in football, Real Madrid vs AC Milan, Heineken decided to stage a fake event at the same time the match was to be played. The event was a mix of classical music infused with poetry and was held in an Italian theatre. To pull off the event, they recruited 200 people to help convince 1000 fans to sacrifice the biggest game of the season and attend the classical event!
This was all part of a campaign which saw men increasingly loosing the ability to watch the sacred football match with friends. Most women will see this in positive light, as the battle for the remote dies out as we win over the right to Gok’s Fashion Fix. But after viewing this campaign, I too have surcome to finding pleasure in the unity and passion our countries have on the pitch and am quickly reminded of the importance of our men...bonding with their balls!
T Mobile guerrilla marketing...Amazing.
Heineken guerrilla marketing...Absofrickinglutely...Ingenious.
Enough said??
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